TAG matcha

Limited in Japan? Many flavors for Häagen-Dazs ice cream

Häagen-Dazs is an American ice cream brand, established in The Bronx, New York in 1961. The founders are Reuben Mattus and Rose Mattus (née Vesel). “Häagen-Dazs” is not Danish and it doesn’t have any meaning in any language. Reuben Mattus felt that Denmark was known for its dairy products and had a positive image in…

Matcha flavored desserts

What is “matcha”? 抹茶(matcha) is powdered green tea leaves. Both the powder itself and drinks made with the powder are called matcha. There are two types of traditional matcha drinks called 濃茶(koicha) and 薄茶(usucha) in Japan. 濃茶(koicha) literally means thick(strong) tea and it has dark green color. On the other hand, 薄茶(usucha) literally means thin(weak)…

Various flavors for soy milk

Kikkoman’s soy milk I suppose you may have heard of Kikkoman if you like soy sauce. Kikkoman is an international food and drink company based in Japan. Its main products include soy sauce, food seasoning and flavoring, sake, juice and other beverages, and they export soy sauce from Japan to many other countries. Let me…